從俄烏關係報導看美國主流媒體對中國國家形象的建構—以《紐約時報》涉華媒介形象研究為例

The Construction of China's National lmage by American Main stream Media from the Report of the Russian-Ukrainian Conflict Taking the New York Times's Research on China-related Media Image as an Example

Abstract

在構建人類命運共同體的新征程中，樹立中國的大國形象，使世界各國客觀真實地瞭解中國是落實中國特色社會主義建設的重要課题，深入研究特定歷史階段以美國主流媒體為代表的“西方聲音”對中國的報導以及形象建構、是應對西方與論策略的關键。基於框架分析和質化的内容分析法，以《紐約時報》2022年2月 24日至6月 10日 64篇文本為研究物件，研究該報纸在報導俄烏衝突時涉華與論主導性框架及其中蕴含的對中國的何種態度。通過框架理論與質性研究表明美國權威媒體在報導過程中從自身利益與國家利益出發，不同程度呈現了“守護和平、中俄結盟、中國獲利崛起”的中國形象。最終得出，在俄烏衝突語境下完善中國的國家形象的四方面内容，該結論有利於傳播中國聲音，減少外媒錯誤宜傳，實現中國國家形象的真實建。

In the new journey of building a community with a shared future for mankind, establishing China's image as a major country and enabling countries around the world to objectively and truly understand China is an important issue in implementing the construction of socialism with Chinese characteristics, Deeply studying the coverage and image construction of China by the "Western voices" represented by mainstream American media in specific historical stages is the key to responding to Western public opinion strategies. Based on the frame work analysis and qualitative content analysis method, this paper takes 64 texts of the New York Times from February24 to Jume 10, 2022 as the research object to study the dominant framework of Chinese public opinion when reporting the Russia-Ukraine conflict and the attitude towards China contained in it. Through framework theory and qualitative research, it has been shown that authoritative media in the United States, in their reporting processhave presented a Chinese image of "safeguarding peace, forming an alliance between China and Russia, andChina's profitable rise" to varying degrees, starting from their own interests and national interests. Finally, it comes to the conclusion that the four aspects of improving China's national image in the context of theRussia-Ukraine conflict are conducive to spreading China's voice, reducing false propaganda by foreign media and realizing the true construction of China's national image.